Pay-per-click (PPC) Marketing Strategy

 Pay-per-click (PPC) Marketing Strategy

Pay-per-click (PPC) advertising allows marketers to reach internet users across multiple digital platforms through paid advertising. A marketer can set up her PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook to reach people searching for terms related to your product or service.

PPC campaigns can segment users based on demographics (such as age and gender) and even target specific interests and locations. His most popular PPC platforms are Google Ads and Facebook Ads.

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