SMS Text Messaging

Businesses and nonprofits are also using SMS and text messaging to keep interested customers informed about the latest promotions and opportunities. Political candidates running for public office also use SMS campaigns to spread positive information about their platforms. With the advancement of technology, many text-to-give campaigns also allow customers to pay or donate directly via a simple text message.

Today's society is inundated with various forms of communication, from mail to email to telephone. Despite this, SMS remains an integral part of marketing.

According to CTIA, it takes an average of 90 minutes to reply to an email, but it takes him only 90 seconds to reply to a text message. Also, 98% of recipients are more likely to open text messages, compared to 22% of recipients who open marketing emails.

Advantages

Reach your target group instantly

91% of all US citizens use their mobile device 24/7 (Source: Morgan Stanley). Also, most cell phones have SMS capabilities.

Are you connected to the Internet? no problem

Internet access is not required for text messaging. Receive text messages even when you're low on data or out of range of your Wi-Fi device.

Text messages - download free

Unlike all messaging apps, you don't have to download any information before reading a text message.

Discretion

Text messaging allows you to communicate with others in situations where speaking face-to-face or over the phone is not possible or appropriate. It's also useful if you're trying to keep information only between you and the recipient and don't want prying ears to listen in.

Record

SMS allows you to save reminders on your phone. No need to take notes or remember conversations.

Save money

Texting is much cheaper than a large number of phone calls. Not only does it save you money, it takes much less time to send a large number of messages than to contact each person individually. reliable

Unlike e-mail, SMS messages are not filtered into spam folders

Short message

SMS messages should be clear and concise. Instead of making the recipient read unnecessary information, the SMS contains only relevant and easily accessible information.

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