Learn mobile marketing tips in 10 minutes

In this digital age, people have long been accustomed to using mobile phones to complete small and big tasks in life. From studying, working and communicating to consuming and shopping, we can do almost nothing on our mobile phones. Many market-savvy companies are aware of this and understand the importance of infiltrating company information on target customers' mobile phones through mobile marketing. This is why many brands have started launching their own commercial websites or apps. Today we are going to dive deeper into mobile marketing, which is marketing work for mobile device users. If you want a deeper understanding of mobile marketing, you shouldn't miss this article.

Article summary:

01. What is mobile marketing?

02. 5 Benefits of Mobile Marketing

03. How to develop an effective mobile marketing strategy?

04. Article Summary

01. What is mobile marketing?

Mobile marketing refers to a set of marketing activities conducted by a company, mainly to users using mobile devices, through which users can view promotional information for brands, products and services on mobile phones. Mobile marketing can be in the form of natural or paid advertising with the aim of smoothly delivering marketing content to the target customer's mobile phone. Mobile marketing is also a form of digital marketing and is one of the most popular and effective marketing techniques suitable for most industries.

02. 5 Benefits of Mobile Marketing

I) Facilitate access to marketing content

When a company places advertisements that are likely to appear on users' mobile phones (for example, paid advertisements placed on social media applications), users are more likely to access and view these marketing content. . Browsing the Internet world through mobile phones has become an essential activity in their lives compared to people using mobile phones all day long. This is one of the benefits of using mobile marketing, helping businesses increase coverage and viewership of their marketing content more easily.

II) More customized

Ad content and websites that match mobile devices can be more easily customized for users in different locations. Mobile marketing offers businesses the potential for more localized and customized marketing, as mobile phone location services allow service providers to understand the user's locale.

III) Fad potential

Because people can share their interests with others through their mobile phones, companies that distribute brand advertisements and content through mobile marketing are more likely to receive enthusiastic responses from netizens. Let's learn! The main key to making your marketing content trendy is the shareability of your marketing materials.

IV) Encourage instant transactions

A mobile marketing strategy involves the use of technology that allows customers to make online payments through their mobile phones. This means mobile marketing offers customers more opportunities for instant deals. When stores have technology that allows customers to conduct transactions via their mobile phones, customers have easier and more versatile ways to complete their purchases.

V) More cost effective

Mobile marketing is more cost effective than other forms of digital marketing strategies. Setting up a responsive website is not a difficult task today. You can even use many existing website tools and platforms (such as Strikingly) to have a professional looking website across multiple mobile devices in just a few hours. Surprisingly, you don't need a lot of money to achieve these things.

03. How to develop an effective mobile marketing strategy ?

I) Setting up a responsive website

The first thing you need to do in order for mobile marketing to work effectively is to make your website suitable for mobile devices by setting the responsive type to match them. This website can be done in many ways. This can be done via Strikingly. Little to no website setup and programming experience is required. Strikingly users can easily complete high-quality websites by dragging and dropping massive responsive website templates provided by the platform .

II) Create social media-friendly ads

Mobile marketing is primarily done through social media, so it's best for businesses to ensure that any ads they create are in a format suitable for uploading to social media sites. For example, content-long videos may have large resolutions and document sizes, so they need to be optimized and adjusted before being used on websites such as Facebook, Instagram , and LinkedIn. Please note that resizing the video may reduce the video quality and viewing experience. That's why it's a good idea to prepare your marketing content for mobile device sizes right from the start.

III) Show your brand on Google

Almost all types of digital marketing require the use of Google Search Console to verify a brand's website. The process is not complicated and can be completed without programming. If you use Strikingly to build your website, click Services in the Settings section of your website editor and enter the program in the Check Google Webmaster Tools location.

IV) Use newsletter marketing

In addition to social media, mobile marketing can also be achieved by sending instant text messages. Newsletter marketing can cost some money, but it's still very cost-effective when compared to the expensive price other forms of digital marketing have to pay (like running unskippable YouTube ads). higher.

04. Article Summary

To effectively implement mobile marketing and other forms of digital marketing strategies, your website must be able to automatically adapt to different device sizes. This is why Strikingly focuses on responsive websites. We want users to be able to build, run, edit and update professional websites more easily and display marketing content more effectively. If you don't have a mobile-friendly website yet, visit Strikingly to get one.

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