Website Marketing Tips
- Use a domain name related to your business
- Use a stable and fast web host
- Build a professional website
- Make your website load as fast as possible
1. Use a domain name relevant to your business
You can buy a domain name related to your business and use it to build your brand. The recommended domain extension is .com or .net. Keep domain names short (up to 3 words) and avoid symbols.
Before you register a domain name, search for the name on Baidu and make sure there are no other businesses with a similar domain name. If there is, try to find something unique, otherwise, it will be difficult to promote your brand and rank high in relevant searches.
2. Use a stable and fast web host
Website hosting is the very important thing in the success of your website. Your website should be hosted on fast and secure servers. Avoid shared hosting solutions. They might be cheaper, but hosting your site on a bunch of other sites is dangerous.
In a shared hosting environment, you share the same IP address with other websites, which can also negatively impact your website if they engage in breaches.
Spending $200-$400 per month for your own virtual private server isn't much compared to what you get.
3. Create a professional website
As you build your website, take some time to think about your website structure and functionality. A professional website is not characterized by its "look", but by its ease of use on all devices.
Determine the purpose of building the website and make sure this is reflected in the website design. Don't forget that the website represents your brand, it should be something you are proud of.
4. Load your site as fast as possible
The loading speed of your website pages is an important usability and ranking factor. You must try to avoid unnecessary graphics or other decorative elements to make your website as fast as possible.
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