Google My Business

Google is the most visiting website in the world from long time. This website now holds more than 92% of his market share in search engines. Create a Google My Business Profile is an important way to attract new customers to your business through Google Search and Google Maps.

What is a Google Business Profile (Google My Business)?

A Google Business Profile is a business listing from Google. You can provide details and photos of your business, including location, services, and products.

Create this profile to increase your visibility across all Google products. Information from your Google Business Profile may appear on Google Search, Google Shopping and Google Maps. Google Business Profiles are only available to businesses with customer touch points. This includes businesses that have a physical location (such as restaurants and stores) and businesses that provide services by meeting customers at another location (such as consultants and plumbers).

If you have an online-only business, you should stick to other Google tools like Google Ads and Google Analytics.

Why you need a Google My Business account

Find it on Google (and Google Maps).

Whether you're looking for foot traffic or web traffic, Google is the ultimate search referrer. Your Google Business Profile helps people find your business when they're looking for products and services like yours in their area.

A Google My Business listing shows searchers where and how to visit your business. A Google Business Profile can also help improve your local SEO. In particular, local business listings are more likely to appear when a user uses his Google Maps to search for nearby businesses.

Manage your online business information

Google My Business profile allows you to manage and update your contact information, opening hours and other important information as needed.

You can post updates to let people know that your service is expanding, temporarily closed, or fully reopening (features that are especially useful during emergencies like COVID-19). Google Business Profiles have strong local SEO, so the information you share will appear on top of third-party sites that may contain outdated information.

Build trust with word of mouth

Reviews are a key component of social proof and a valuable way to build trust and credibility.

Combined with Google star ratings and a space for detailed reviews, customers can share as much information as they want about their experience with your business. All of this helps potential future customers decide which companies to visit and which products to buy.

It's scary to think about reviews coming in on such a public platform, especially since you can't choose which Google My Business reviews you want to share. (But you can reply to all reviews, as we'll see later.)

But don't panic. Google has found that a mix of positive and negative reviews is more trustworthy than pages of glowing recommendations.

Are you ready to start reaping the benefits of Social Media Marketing?

Most business owners know that a Google My Business profile is an important part of their marketing efforts. However, you may not be able to get the most out of it. Once you understand the importance of Google My Business profile, you'll realize you can get so much more out of your online presence.

However, most business owners don't have the time or energy to become a marketer and run their business at the same time. This is where we come in. Contact us for Business today and let us help you with your Social Media.

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